When you’re running a business, choosing the best marketing tools for small business can feel overwhelming. There are endless platforms out there promising to save time, grow your audience, and boost sales. But the truth is, most small business owners don’t need dozens of apps. You just need the right ones that are simple to use, actually work for your goals, and won’t eat up your entire budget.

Here are the types of marketing tools every small business owner needs—calling out my favorites for you to try:

• Social media scheduler
• Email marketing platform
• Website platform
• Content creation tool
• All-in-one marketing software

Ready to learn about all the software I think you should try? I made it skimmable to make reading quick. Some of the links below are affiliate links, which means you can get a discount when you use them.

TL;DR – The Best Marketing Tools for Small Businesses

If you are short on time, here are my top picks for the best marketing tools for small business owners:

• Enji – Best social media scheduler and all-in-one marketing tool.
• Notion – Best content creation and organization hub (great as a marketing workflow tool).
• Flodesk – Best email marketing platform for creatives who want beautiful, easy-to-use designs.
• Showit – Best website platform for small business owners who want full design control.

Scroll down for details on features, pros and cons, and links to try each tool.

Best Social Media Scheduler for Small Business: Enji

For small business owners, social media is not just about posting. It is about showing up consistently with content that actually helps your audience (not posting just to post). Trying to do that in real time every day can quickly turn into a time suck, which is the fastest way to feeling like social media is too hard.

Social media schedulers ease that pressure by letting you plan and schedule posts in advance, so you can batch content when it works for you. This is why Enji makes my marketing tools list as one of the best marketing tools for small business.

Enji is best for: Small business owners who want a simple, intuitive way to plan, schedule, and repurpose social media content without needing multiple tools.

My favorite features: AI Copywriter, repurposing features, and the Instagram grid preview

Pros of the software:

• Social Media Scheduler: Schedule and publish to Instagram, Facebook, Pinterest, TikTok, YouTube, and LinkedIn from one place.
• Repurposing Made Easy: Turn blogs, Instagram posts, or website content into fresh captions and pin descriptions.
• Instagram Grid Preview: Plan your feed visually and see how posts will look together.
• Post Scheduling Tools: Schedule reels, tag collaborators, add locations, and tag accounts directly.
• AI Copywriter & Idea Generator: Generate captions in your brand voice and get fresh content ideas without the blank screen struggle.
• Marketing Calendar Integration: Batch content with the built-in calendar, and sync to Google Calendar.

Cons of the software:

• Best for Small Teams: Larger businesses or agencies may find it too limited for managing multiple clients.
• Limited Integrations: Currently does not connect directly with email platforms or include a content bank.
• Price Point: The annual cost can feel higher than some competitors, but the strategy-first approach helps balance it.

If you want to dive deeper into strategies for staying visible online, check out my post on marketing operations that help you stay visible without burnout.

You can try Enji’s social media scheduler here and grab a discount with my link.

Best Content Creation Tool for Small Business: Notion

Creating content can quickly become messy if you are using a patchwork of notes, spreadsheets, and random files. A good content management tool keeps everything in one place, so you can plan and organize without wasting time. This is why Notion makes my list of the best marketing tools for small business.

Notion also shines as one of the most flexible marketing workflow tools. It is less about campaign execution and more about providing a central hub where your business can stay organized behind the scenes.

Notion is best for: Creative professionals who need a powerful place to manage the content lifecycle. It works especially well for smaller teams and startups that want to stay agile and keep costs down. If you wear many hats in your business, from content creator to project manager, Notion can feel like a lifeline.

My favorite features: Database, extensive template gallery, ultimate customization, collaboration and knowledge sharing, and integrations

Pros of the software:

• All-in-One Centralized Hub: Keep all your important marketing links in one place, including access to your different platforms and tools.
• Manage Ideas and Content Bank: Collect brainstorms, save drafts, and store content ideas so nothing gets lost.
• Track Keywords and Industry Trends: Use databases to log keywords, monitor trends, and map out future content directions.
• Affiliate and Website Tracking: Keep a record of affiliate programs, links, and website content updates without switching between multiple systems.
• Collaboration and Knowledge Sharing: Work with your team in real time and create a shared wiki with guidelines, notes, and resources.

Cons of the software:

• Steep Learning Curve: Flexibility can feel overwhelming at first, and setup takes time.
• Performance with Large Databases: Big workspaces may slow down over time.
• Mobile App Limitations: The app is less intuitive than desktop.
• Limited Specialized Features: Great for organization, but it is not a dedicated marketing execution tool.

Want to learn how to blend tools like Notion with AI to make your marketing easier? Take a look at marketing with AI in the wedding industry.

Check out Notion and save when you use my link to get started.

Best Email Marketing Platform for Small Business: Flodesk

Email marketing platforms help small businesses build and maintain direct relationships with their audience without relying on algorithms or paid ads. From automated welcome sequences to timely promotions, these tools nurture leads, keep you top of mind, and drive consistent sales while showing you exactly what works.

Flodesk is not only beautiful but also one of the best marketing tools for creatives who want simplicity paired with professional design.

Flodesk is best for: Creatives and small business owners who want email marketing that looks beautiful without being complicated. It is especially good for beginners who want something easy to learn and predictable in cost.

My favorite features: Stunning design, simplified workflows, Flodesk Checkout, and customizable forms and landing pages

Pros of the software:

• Flat-Rate Pricing: Unlimited subscribers and emails for one predictable price.
• Beautiful and Intuitive Design: Elegant templates you can customize without coding.
• Streamlined Workflows: Set up automations like welcome sequences or nurture campaigns easily.
• Flodesk Checkout: Sell digital products or services with branded checkout pages built in.
• Forms and Landing Pages: Grow your list with customizable forms and landing pages.

Cons of the software:

• Limited Advanced Features: No built-in CRM and minimal analytics.
• Fewer Integrations: Native integrations are fewer compared to competitors.
• Customization Limits: The block editor is sometimes restrictive.
• No Free Plan: Free trial available, but you’ll need a paid plan after.

If you are a wedding pro, check out my guide on Pinterest marketing strategies to book more clients. Pairing email marketing with Pinterest can be a powerful visibility strategy.

Try Flodesk and get started with a discount when you use my link.

Best Website Platform for Small Business: Showit

Your website is the place potential clients visit to learn about your business, and first impressions matter. If you have to call a designer every time you want to update your site, costs add up fast and content quickly goes out of date. A website platform you can manage yourself keeps you in control.

Showit is one of my favorite tools for marketing your business online, because it gives you total design freedom while integrating with WordPress for blogging and SEO.

Showit is best for: Creative professionals and small business owners who want design freedom without coding. It is also great for content creators who want the visual flexibility of Showit with the power of WordPress blogging.

My favorite features: True drag-and-drop freedom, custom mobile and desktop design, and WordPress blog integration

Pros of the software:

• Limitless Creative Control: Build a fully custom site without being tied to templates.
• User-Friendly for Non-Coders: Learn the drag-and-drop interface without coding skills.
• SEO Friendly (with WordPress): Take advantage of plugins like Yoast SEO.
• Scalable for Growth: WordPress blog integration allows content marketing to grow with your business.

Cons of the software:

• Limited E-Commerce Features: Best for service-based businesses or light e-commerce.
• Higher Cost for Blogging: The entry plan does not include a blog.
• Manual Mobile Design: You have to design desktop and mobile separately.
• External Email Hosting: You’ll need Google Workspace or another provider for email.

If you want more visibility strategies for your site, you’ll love my post on marketing your wedding business with sustainable strategies.

Try Showit today and get a discount with my referral link.

Best All-in-One Marketing Software for Small Business: Enji

Sometimes you do not want five different platforms; you just want one tool that covers it all. All-in-one software helps you plan, schedule, and review your marketing in one place so you can stay consistent without adding more tools to your plate.

Enji combines the power of marketing planning tools, marketing campaign tools, and content scheduling features into one system. That is why it belongs on any serious marketing tools list for small business owners.

Enji is best for: Small business owners who want one central hub to plan, create, and measure their marketing without juggling multiple apps.

My favorite features: Marketing strategy creator, campaign templates, and performance dashboard

Pros of the software:

• Strategy-First Approach: Guided questions build a marketing plan tailored to your goals. Use pre-loaded templates for launches, promos, or seasonal campaigns.
• All-in-One Planning: Manage campaigns, tasks, and content in one calendar. Store brand assets and share a brand kit directly.
• Performance Dashboard: Track results with KPIs, Google Analytics integration, and custom metrics.
• Community and Support: Monthly coaching calls, tutorials, and team access.

Cons of the software:

• Scalability: Best for small businesses. Larger teams may outgrow it.
• Limited Integrations: Fewer direct connections than enterprise tools.
• Annual Pricing: Some find the yearly fee high, but it replaces multiple apps.

Review: Enji is one of the best marketing tools for small business owners who want everything in one place. It simplifies planning, keeps you on task, and helps you track results without overwhelm.

For more inspiration on how tools like this help wedding pros in particular, you can explore my post on Pinterest marketing for wedding pros.

Try Enji’s all-in-one marketing software and get a discount when you use my link.

The Best Marketing Tools for Small Business Owners Who Want to Save Time and Grow Consistently

At the end of the day, the best marketing tools for small business owners who want to save time and grow consistently are the ones you will actually use. You do not need the most expensive platform or the flashiest features, you need tools that support your workflow, keep you consistent, and simplify the marketing side of your business.

Whether you are scheduling posts with Enji, organizing content in Notion, sending beautiful emails with Flodesk, or designing a custom site on Showit, these tools for content marketing can make your efforts less stressful and far more effective.

Start small, test what works, and adjust as you go. Marketing does not have to feel overwhelming—you just need the systems and tools that support you and help you stay consistent over time. And if you want hands-on help building your systems, you can contact me directly about OBM and fractional COO support.