Since podcasting first appeared in the 2000s, its popularity has only skyrocketed. Now, approximately 41% of people in the United States listen to podcasts monthly, and 28% listen weekly. That’s millions of people! And among those people, hundreds of thousands are either planning their wedding or know someone who is.

Starting a podcast can be a game-changer for your wedding business; podcasting is a great way to reach new audiences, gain visibility within the wedding industry, and deepen relationships with existing clients.

If you’ve been on the fence, the podcasting benefits and tips we’ll talk about today will hopefully convince you. Before you know it, you could have your own podcast in just 6 weeks!

Strengthen Your Brand

Branding is a crucial part of any business, and the more you can reach audiences across different platforms, the better. If a potential client sees you on Instagram, then in their inbox, and then on Apple Podcasts, they will perceive you as an expert. Also, if you can offer them multiple ways to connect and learn about your business (blogs, audio, video, etc.), you’re much more likely to make an impression.

Of course, you don’t want to exhaust yourself or take on too much too soon, so if you’re looking for one strategy to build your brand, podcasting is a great approach. More people are consuming audio and visual media nowadays, and audio has the bonus of being able to be listened to while someone is driving or doing mundane tasks; meaning, your podcast will be more appealing than a 2,000-word blog post that requires complete focus.

Creating Connections with Clients

Starting a podcast is a great way to deepen your relationships with current clients and reach potential ones. Your podcast can help personalize their experience by allowing them to get to know the people behind your wedding business, rather than just seeing you as another vendor in their wedding-planning process.

Networking and Collaborations

By creating a podcast, you can expand your network and reach out to other wedding industry professionals. You can also invite guests for interviews such as featured florists, DJs, photographers—you name it! The more you collaborate with fellow wedding industry professionals, the more your business will be talked about.

Tips for Launching a Podcast

Podcasting may seem like A LOT at first, but the process is manageable once you break down the steps.

1. Choose a focus.

Figure out the theme and main topic of your podcast. Will it cover only tips related to your wedding business and services, or will you talk about a wide range of wedding topics? Will you be the sole person on the podcast, or will you have guest interviews? If you’re struggling, check out 10 Podcasts Every Wedding Professional Should Listen To for some ideas.

2. Invest in quality equipment.

Don’t drain your savings, but invest in some starter equipment that produces clean audio. Look into mid-range microphones, headphones, recording software, and other items that fit within your budget.

3. Plan content in advance.

Before recording an episode, make sure you have a plan; “winging it” will only get you in trouble and make you feel overwhelmed later on. Use a calendar to stay organized and ensure that you have enough material to publish consistently.

Modern Penny Launching Services

Still feeling overwhelmed? We’ve helped wedding professionals launch successful podcasts in a matter of weeks, so it’s definitely something you can achieve. Our launching service includes brainstorming topics, providing production support, editing, and more. In short, we can help with whatever you need.

Let’s start and grow your podcast ASAP. Book a discovery call so we can set you up for success!