- You're showing up online consistently, but can't tell which channels are actually working.
- You have plenty of marketing ideas, but no clear plan connecting them.
- When something works, you're not sure why. When it doesn't, you can't tell where it broke down.
- When you get busy, marketing falls away. When you come back, you're starting over.
Find Your Starting Point
What Does a Freelance Marketing Strategist Do?
A freelance marketing strategist isn't a content creator, social media manager, or virtual assistant. I look at the whole picture: your visibility, customer inquiries, and marketing decisions, then help you figure out what's actually going on and what to do next.
Most marketing professionals focus on one piece of the puzzle. I focus on connecting the dots, so you're not guessing what's working and what isn't.
Marketing Strategist for Creative Businesses
Research & Strategize
We'll connect your marketing, content, and operations into one system that supports how your business actually runs. Instead of managing disconnected tools, you'll have a process that makes it easier to attract customers and stay organized.
DISCOVER
I look at how your marketing is working today, where your customers are coming from, and what's getting in the way. Together, we'll identify what's working, what's missing, and where your biggest opportunities are.
Stay On Track
Your systems continue working long after the project is complete. Because you'll be able to see what's working and why, you'll spend less time guessing and more time making confident decisions as your business grows.
The Marketing Methods That Take You From Scattered to Clear
Know something's wrong, not sure why?
→ Marketing Diagnostic.
Want to know how you show up in AI search?
→ AI Search Visibility Roadmap.
Have a challenge and need a plan?
→ Marketing Strategy & Planning.
Getting ready to launch?
→ Campaign & Launch Strategy.
How Do I Know Which Marketing Service I Need?
MARKETING DIAGNOSTIC
AI Search Visibility Roadmap
Content is going out, but inquiries feel inconsistent, leads disappear, or marketing feels harder than it should.
This Diagnostic helps you understand why. I investigate your website, visibility, competitors, content, and customer journey to see what's actually happening and where things break down.
No more guessing. Just clarity on what's working, what isn't, and what to focus on first.
What You Get:
- A clear picture of how visibility is flowing (or getting stuck)
- Insight into how customers are finding you and which pages and content are getting noticed
- A platform-by-platform review of your website, Google Business Profile, and social channels
- Competitor and keyword research to uncover opportunities
- A review of how your business currently shows up in search
- Where the path from content to inquiry is breaking down
- A prioritized action plan: what to do now (first 30 days), next (90 days), and later (6–12 months)
- A 60-minute strategy review to walk through your findings and decide where to start
Investment: $750
People search for businesses differently now.They ask ChatGPT. Claude. Google AI Overviews. They search through tools designed to recommend answers, not just websites.
This roadmap shows you how your business currently appears across AI-powered search and discovery, and what's influencing whether you get recommended or overlooked.
I look at how AI tools understand your business, where your visibility is strongest, where competitors are outperforming you, and what signals are helping or hurting your discoverability.
You'll receive a personalized action plan connected to the rest of your marketing, not disconnected SEO tactics or generic advice.
What You Get:
- A complete AI search visibility assessment
- Analysis of how AI search tools understand and recommend your business
- Competitor and keyword insights to uncover missed opportunities
- Clear, prioritized recommendations to improve visibility
- A personalized implementation roadmap
- Success metrics to track your progress
- 60-minute strategy review
Investment: $650
You know what you're trying to solve. You just need a strategy and marketing plan to get there.
This is for one defined marketing challenge, not a full overhaul. I dig into what's actually happening, research the options, and build a plan that makes sense for your business.
Depending on your project, this could include audience research, content strategy, customer journey mapping, visibility strategy, or workflow planning.
What You Get:
- Research focused on your specific challenge
- A clear, prioritized strategy
- Recommendations you can actually use
- A plan built around your business, not a generic template
- 60-minute strategy review
Starting: $1,500
Optional Add-On: Plan Setup · $550
Want help putting your plan into action? I'll set it up in Notion, Asana, Google Sheets, or Capacities, with a 90-day marketing calendar and a simple weekly task view. We'll finish with a short walkthrough so you know exactly how to use it.
Marketing Strategy & Planning
Campaign & Launch Strategy
Whether it's a book launch, a grand opening, or an event that needs strong event marketing behind it, I research the opportunity, build the campaign strategy, map the customer journey, and stay involved as your launch comes together.
Pre-Launch · Build + Optimize
This starts with launch planning: research, audience, positioning, timeline, channels, and the path to inquiry or purchase. Then I build your Launch Hub, one organized place for your timeline, tasks, content schedule, and tracking, set up in Notion, Asana, Google Sheets, or Capacities.
Launch · Guide
Weekly asynchronous check-ins, troubleshooting, and review of up to five key campaign assets. Your Launch Hub keeps everything in one place, so you always know what's next.
Post-Launch · Follow Through + Learn
Plan the follow-up, review what happened, and capture what we learned. Your Launch Hub stays with you, ready to use again for your next launch.
Beta Investment: Starting at $3,500
Need more than strategy? The Full Campaign Experience offers extra campaign support as a custom quote. I stay involved through campaign management, production coordination, partnership outreach, and launch support.
3-Step to Get Started
1. Tell Me About Your Business
You share a bit about your current setup and what's frustrating about your marketing.
2. See if We're
a Good Fit
We talk briefly to confirm we can help and decide which service makes sense to start with.
3. Book Your First Service
You'll receive your agreement and invoice. Once both are signed and paid, we're off and running.
Here's how we roll in just 1, 2, 3:
- Rustique Swan.
As a wedding professional, I have had the opportunity to work with her on several occasions and each time has been a wonderful experience. Cinthia is a consummate professional who is organized, creative, kind and easy to collaborate with on various types of events."
