Pinterest for Business Is Still a Smart Move—Here’s Why

Pinterest for business is one of the most overlooked but high-ROI marketing tools available to wedding and creative professionals.

Recently, I read a few comments in a Facebook Group where business owners were talking about Pinterest. Some said, “I know I should be using it, but I don’t even know where to start.” Others had Pinterest accounts they hadn’t touched in over a year. A few even wondered, “Is Pinterest still worth it in 2025?”

That hesitation is common—and fixable.

In this blog, you’ll learn:

• How Pinterest works today and why it’s different from social media
  
• What types of pins bring in actual leads
  
• How to use Pinterest for business (even if you’re busy)
  
• The strategy I use with wedding and creative clients to build sustainable visibility
  
• What Pinterest ROI looks like in real numbers
  

“Pinterest is now the third-largest search engine after Google and YouTube.”
— Ava and the Bee

Over 400 million people use Pinterest each month, and 87% of users say they’ve made a purchase based on content they saw there. (Heather Eme)

If your ideal client is planning a wedding, launching a creative project, or searching for design or marketing ideas, they’re already on Pinterest looking for you.

Want to see how Pinterest ties into current industry trends? Read my breakdown of 2025 wedding marketing trends.

How Pinterest Marketing Supports Wedding and Creative Businesses

Pinterest isn’t built like Instagram. It’s a search engine where people go to plan, solve, and save. Your content doesn’t expire after 24 hours—it keeps working months or even years later.

This matters for wedding and creative businesses. According to Pinterest’s 2024 Wedding Report, users save over 10 billion wedding ideas each year, and 3 billion wedding-related searches happen annually.
— Pinterest Newsroom

Nine out of ten U.S. couples say Pinterest is their starting point when planning a wedding.

If you’re not showing up when they search, someone else is.

Want a deeper dive into how Pinterest fits into your current marketing funnel?
Explore this post on how Pinterest can help you book more clients.

How to Use Pinterest for Business in 2025

Pinterest isn’t about likes or follows. It’s about being discoverable through visual content and keywords.

You don’t need a huge audience to get results. Even small accounts can reach thousands of users if your pins are optimized correctly.

“Pinterest shows content based on search—not follower count. A pin from a smaller account can get more traction if it’s optimized.”
— Michelle Stevens

Here’s what works now:

• Vertical pins (1000x1500px)
  
• High-quality images that link to blog posts or service pages
  
• Video pins or carousels that offer value (like tips, walkthroughs, or before/afters)
  
• Keyword-rich titles and descriptions (not hashtags)
  

Struggling to turn content into pins? Start with this strategy guide.

Pinterest Marketing Strategy That Brings Long-Term ROI

What’s the real ROI of Pinterest?

It’s not just about impressions or repins—it’s about getting quality traffic and inquiries over time.

My own blog content continues to get traffic from pins posted 6+ months ago. That’s because Pinterest content is evergreen and grows with consistency.

Pinterest sends people to your website, lead magnets, or services—on autopilot.
Each pin acts like a mini ad that doesn’t stop working.

Pinterest sends more traffic to my blog than Instagram—without daily effort.

You can measure ROI in:

• Website clicks
  
• Newsletter signups
  
• Inquiry form submissions
  
• Brand awareness (people recognizing your content over time)
  

Want to create pins that actually lead to client conversions? Use this Client Marketing Strategy Blueprint.

Is Pinterest Good for Marketing Your Business?

Yes—if you serve an audience that’s already using Pinterest.

If your brand is visual, service-based, or education-focused, Pinterest can help you:

• Drive high-quality traffic
  
• Repurpose content for better ROI
  
• Build brand visibility over time
  

It doesn’t require you to be on camera. It doesn’t rely on trending audio. And you don’t need to post daily.

“The businesses seeing Pinterest growth in 2025 are the ones that focus on original content, long-tail keywords, and helpful links.”
— Justyn Jen

The key is doing it strategically—not randomly pinning when you remember.

What to Do If Pinterest Feels Overwhelming

Feeling stuck? Start with a few basics.

Your first five steps:

1. Claim your domain on Pinterest
   
2. Write a keyword-rich bio (mention your specialty and location if applicable)
   
3. Create three boards with clear titles (e.g. “Elopement Planning,” “Branding for Creatives”)
   
4. Design three pins for each blog or service page
   
5. Schedule one week of pins in advance using a tool like Tailwind or Enji
   

Want help building a system that runs itself? My Marketing Systems Setup service was built for this.

Want Ongoing Pinterest Marketing Support?

Pinterest success doesn’t require 10 hours a week. It just needs a solid system and consistency.

If you’re ready to finally build Pinterest into your marketing funnel, I offer two ways to support you:

• Marketing Systems Setup: One-time service that creates your Pinterest foundation
  
• Marketing Manager Retainer: Ongoing support to keep your Pinterest running and optimized
  

Both options are designed with creative and wedding professionals in mind. They’re built to support your busy season, not add more to your plate.

Ready to make Pinterest work for you—without guessing? Book a discovery call today.