Feeling overwhelmed by managing Instagram, email, blogs, and ads all at once? You’re not alone. Many wedding professionals struggle to stay consistent across channels. But with a streamlined workflow, you can simplify your marketing efforts while making a bigger impact.
In this blog, I’ll guide you through building a marketing workflow that keeps you organized, helps you stay on top of multiple channels, and lets you market your wedding business without the stress. From social media to email marketing, we’ll ensure every channel works together smoothly.
Before we dive into the steps, let’s quickly break down the difference between a marketing plan, strategy, and workflow.
In this blog, we’ll focus on creating a marketing workflow that helps you execute your strategy consistently across all your channels.
Now that you understand the key differences, let’s dive into building a workflow you can easily follow month after month.
1. Set Clear Marketing Goals for Each Channel
Start by defining what you want to achieve on each channel. For example:
Wedding professionals: If you’re a photographer, set goals like sharing one behind-the-scenes reel per week and featuring a testimonial post with a recent wedding client. For planners, aim to showcase unique venue setups or a design inspiration mood board weekly.
By setting clear goals, you’ll know what to track and adjust as you go along.
2. Organize Your Channels
List out every marketing channel you use—social media, email marketing, blogs, paid ads, etc. Next, set a frequency for each. How often will you post on Instagram? How many emails will you send each month? The goal is to create a routine you can follow consistently.
Wedding Tip: Show your personality! Clients want to feel a connection, so use your social media to share personal stories or wedding-day tips. For example, share a “5 Things Brides Forget on Wedding Day” post with a checklist for your followers.
To save time, batch your content creation. Instead of creating one Instagram post per day, plan and create a week’s worth of content at once. The same goes for your other platforms like TikTok or Pinterest.
Here’s a mini-batch creation workflow to get started:
Wedding Tip: Include a #weddingtipwednesday post in your content plan. Share a tip about choosing vendors, picking the right timeline, or avoiding common planning mistakes to engage your audience and establish your expertise.
Emails are one of the best ways to nurture relationships with potential clients, but it’s important to be consistent.
Step-by-Step Email Workflow
Wedding Tip: Include a downloadable freebie like a “Wedding Day Emergency Kit Checklist” in your emails to encourage leads to sign up and engage with your brand.
Consistent blogging builds your SEO and helps position you as a thought leader. But it’s often the first task that falls off your to-do list.
Streamlined Blog Workflow
Example: If you’re a wedding planner, write a blog about “5 Venue Ideas for Small, Intimate Weddings” or “How to Plan a Multicultural Wedding.”
One of the key elements of a successful marketing workflow is tracking your progress. Monitor KPIs (key performance indicators) for each platform so you can adjust your strategy based on what works.
Wedding Tip: For social media KPIs, take note of which posts lead to the most inquiries or direct messages. For example, you might discover that your “real wedding” posts with vendor tags and behind-the-scenes stories generate more DMs from potential clients.
Use a tool like Google Analytics or Enji to pull these insights and help you make data-driven decisions.
Now that you’ve got workflows for social media, email marketing, and blogging, it’s time to pull everything together. By creating a unified system, you’ll ensure that each channel works in harmony, making your marketing more efficient and impactful.
Start by building a master marketing calendar where you can see all your content in one place. This should include:
Tools like Trello, Clickup or Asana are great for managing a marketing calendar. This way, you’ll have a birds-eye view of what’s coming up and can ensure that your content across platforms aligns with each other.
Repurposing is the key to working smarter, not harder. For example:
By reusing content, you save time and maintain consistency across all your platforms.
Once your content is planned and repurposed, it’s time to schedule. Use scheduling tools like Planoly or Later for social media, Flodesk for email, and WordPress for your blog. Schedule posts for the month ahead to keep things running smoothly, even during your busiest weeks.
One of the biggest advantages of having a unified marketing workflow is consistency. Whether you’re posting on Instagram or sending an email, your messaging should reflect the same tone, style, and brand voice. This ensures that potential clients get the same experience, no matter where they interact with you.
Finally, review your performance regularly. Use analytics tools like Google Analytics and insights from your scheduling platforms to track how well your content is performing across channels. Based on the data, adjust your workflows as needed to ensure you’re getting the best results.
If time is a concern, start small. You don’t need to be on every platform immediately. Focus on the ones where your audience is most active and build from there.
Wedding Tip: Use “Instagram Stories” for quick, behind-the-scenes updates from weddings. It doesn’t take much time, but it keeps your audience engaged and shows authenticity.
Engage with your audience! Ask them what wedding-related topics they want to learn more about. You can also pull inspiration from previous client FAQs, Pinterest trends, or blog posts that resonated.
One of our clients, a wedding planner managing 40 weddings annually, felt overwhelmed juggling Instagram, email, and blogging. We set up a marketing workflow that aligned with her busy schedule. By batching her social media posts and emails and repurposing blog content, she saw a 20% increase in email open rates and gained three new inquiries from Pinterest within three months. Streamlining her workflow helped her stay consistent and ultimately book more clients.
Building a marketing workflow may feel like a big task, but with clear goals, tools, and systems, it’s manageable—and effective. Remember to take it one step at a time. Start small, stay consistent, and adjust your workflow as you go.
Need help implementing this marketing workflow for your wedding business? Reach out today, and let’s build a system that works for you!
Sources:
The Importance of Consistent Posting for Social Media Creators, www.adobe.com/express/learn/blog/consistent-posting-creators. Accessed 23 Sept. 2024.
“Paid Advertising 101: A Beginner’s Guide.” Semrush Blog, www.semrush.com/blog/paid-advertising/?msockid=0e6a675f3f8266b90f8873653e4067aa. Accessed 23 Sept. 2024.
© 2021-2024 BODA BLISS LLC. ALL RIGHTS RESERVED.
PRIVACY STATEMENT
Online business management for wedding businesses in Chicago and beyond.
Brand Photography by Lisa Kathan Photography
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Branding and Website Design by Emily Foster Creative
© 2021-2024 BODA BLISS LLC. ALL RIGHTS RESERVED.
PRIVACY STATEMENT
Online business management for wedding businesses in Chicago and beyond.
Brand Photography by Lisa Kathan Photography
TERMS & CONDITIONS
Branding and Website Design by Emily Foster Creative