Feeling like Instagram is a never-ending game of vanishing posts and dwindling reach? You’re not alone. Social media algorithms change constantly, making it harder to stay visible. But what if your content could keep working for you for months—even years—without constant updates? That’s the power of Pinterest. Unlike Instagram, where posts fade fast, Pinterest SEO […]

I know how it feels when you’re juggling client consultations, floral arrangements, photography shoots, and everything in between. Marketing your wedding business can often feel like an overwhelming, never-ending task. You’re not alone! Many of the amazing wedding pros I work with express the same sentiment: “I know I need a marketing strategy, but where […]

You’ve invested in a CRM, thinking it would be the magic solution to streamlining your wedding business. But instead, you find yourself still overwhelmed. You’re missing deadlines, struggling to track client details, and wondering why this fancy tool isn’t making things easier. CRM mistakes are more common than you think, and they might be the […]

Word-of-mouth marketing is one of the most effective ways to grow a business, yet many entrepreneurs don’t have a structured referral system in place. Whether you’re a wedding planner, florist, or business coach, referrals are the foundation of a strong business network. Galentine’s Day referral marketing offers a unique opportunity to build relationships and create […]

Wedding Directories: Your Marketing BFF or Just Another Bill? Let’s Talk Honestly. So, are those wedding directories – you know, the Zolas and The Knots of the world – really crucial for getting your amazing work in front of couples? Or are they just another expense that makes you sigh when the invoice arrives? It’s […]

This blog was originally published earlier and updated on June 24, 2025, to reflect the latest Enji features and marketing insights. Have you subscribed to Enji but find yourself feeling overwhelmed? Maybe you’ve returned to juggling multiple tools, only to still struggle with managing your marketing strategy. I’ve been there! When Enji first launched, I […]

Is a marketing assistant worth the investment? Imagine this: It’s engagement season, and inquiries are pouring in. You’re juggling timelines, emails, and last-minute details, yet something feels off. Despite all the hustle, your bookings aren’t where you want them to be. Pinterest boards sit stagnant, your wedding directory profiles are outdated, and your email list… […]

Getting Leads is One Thing, But Getting the Right Leads is Another Have you ever opened your inbox or checked Dubsado, thrilled to see five fresh inquiries come through? Your marketing is clearly working! But then, as you dive into those leads, reality hits—they’re bargain shoppers asking for discounts, or they ghost you after a […]

Engagement season is an exciting yet demanding time for wedding business owners. Inquiries can feel overwhelming as newly engaged couples embark on their wedding planning journey. However, this period also presents a golden opportunity to set your business up for success by delivering exceptional service and creating meaningful connections with potential clients. The challenge many […]

Pricing vs cost—it’s a phrase that may seem straightforward, but mastering it is key to running a thriving wedding business. Engagement season, the magical time between Thanksgiving and Valentine’s Day, is a golden opportunity for wedding professionals. It’s when inquiries pour in, bookings spike, and love is in the air. But here’s the big question: […]