In our previous blog, Simplify Your Marketing: Create a Workflow for Every Platform, we discussed how essential it is to create structured workflows for each marketing platform. Now, we’re taking it one step further. It’s time to integrate those workflows into a cohesive marketing workflow calendar to keep all your efforts organized, aligned, and stress-free. By creating a marketing workflow calendar, you’ll be able to streamline your tasks, stay consistent, and hit your marketing goals with less chaos.

Why You Need a Marketing Workflow Calendar

Integrating a marketing workflow calendar into your routine is essential for maintaining a structured and organized approach to your marketing efforts. These workflows support a more efficient strategy, enabling you to maximize results and minimize chaos.

Daily Marketing Routine for Your Workflow Calendar

Task 1: Social Media Engagement
Building relationships and being visible online are the foundation of your marketing. Set time each day to engage—respond to comments, answer DMs, and make a post that adds value. It’s more about connection than perfection.

Social Media Engagement Tools for Your Calendar:

• Enji: Automatically syncs your social media tasks, making it easy to track engagement across platforms.
• Instagram Insights: Quickly check how your posts are performing and tweak your strategy as needed.

Task 2: Promote Existing Content
Why reinvent the wheel? Promote your existing content—whether it’s blog posts, email campaigns, or videos. This keeps your best work in front of your audience, driving more visibility and traffic.

Promoting Existing Content Efficiently:

• Buffer: Schedule posts across multiple platforms in advance.
• Flodesk: Use it to schedule content reminders and newsletters that promote your blog and social media content.

Task 3: Review Your Analytics
Taking time to look at the numbers isn’t just a “nice to do”—it’s a must. It tells you what’s working and what’s not so you can tweak your strategy for better results.

How to Track and Review Analytics Daily:

• Enji: Pulls in analytics from all your marketing channels, so you have a complete picture of how things are going.
• ConvertKit: Offers email performance insights to help refine your email campaigns.

Weekly Marketing Workflow Calendar Tasks

Task 1: Write Blog Posts
Your blog is your SEO powerhouse. Set aside time each week to write high-quality, relevant blog posts that serve your audience. Consistency is key to staying top of mind and boosting your rankings on Google.

Writing and Scheduling Blog Posts:

• WordPress: Manage your blog content and SEO all in one place.
• Grammarly: Keep your writing crisp, clean, and on-brand.

Task 2: Schedule Social Media
Social media doesn’t have to be a daily scramble. Schedule posts for the week so you can free up your time for other high-impact tasks. Plan ahead, show up consistently, and let the tools do the work.

How to Plan and Schedule Social Media Posts:

• Planoly: Perfect for visually planning and scheduling your Instagram grid.
• Asana: Add your content scheduling tasks here to track progress and keep everything in one place.

Task 3: Send a Weekly Newsletter
Regular emails keep you connected to your audience and give them a reason to come back to your website or social media. Use your marketing workflow calendar to schedule these in advance and stay consistent.

Sending Weekly Newsletters to Stay Connected:

• Flodesk: A beautiful, intuitive platform for sending email newsletters that look polished and professional.
• ConvertKit: Great for creating more targeted, segmented email campaigns.

Monthly Marketing Workflow Calendar Overview

Task 1: Create a Monthly Content Calendar
Planning your content ahead of time allows you to be more strategic about what you post and when. A monthly overview keeps your message cohesive across all platforms.

Creating a Monthly Content Calendar:

• Airtable: A flexible tool combining spreadsheet and database features to visually organize your content calendar.
• Asana: Use Asana to assign tasks and set deadlines for each piece of content you’re planning.

Task 2: Analyze Your Marketing Performance
Review your performance across all platforms to see what’s working and what needs tweaking. This data is your roadmap for making smarter marketing decisions moving forward.

Analyzing Performance Across All Channels:

• Google Analytics: Provides insights into website performance, user behavior, and traffic sources.
• Instagram Insights: A quick way to see which posts are resonating with your audience.

Task 3: Refresh Paid Ad Content
Running ads? Keep them fresh. Each month, update your ad content to stay relevant and on-trend with what your audience is looking for.

Refreshing Your Paid Ad Content:

• Canva: Create eye-catching ad designs quickly with customizable templates.
• Facebook Ads Manager: Manage your Facebook and Instagram ad campaigns from one place.

Quarterly and Yearly Marketing Tasks for Long-Term Success

Task 1: Update Your Website
Your website is your digital storefront. Set aside time quarterly to update key pages, optimize blog posts, and make sure everything is still aligned with your current marketing strategy.

Updating Website Content Regularly:

• Yoast: A must-have tool for improving SEO on your blog posts and website content.
• Google Search Console: Monitor traffic and identify areas where your website can improve in search rankings.

Task 2: Plan Seasonal Campaigns
Seasonal marketing campaigns are the perfect opportunity to engage with your audience around key events or holidays. Plan these in advance to execute at the right time.

Planning and Executing Seasonal Campaigns:

• Asana: Create tasks and assign them to your team to ensure campaigns are ready to launch.
• Trello: Visually organize your campaign ideas and to-do lists.

Task 3: Perform an Annual Website Audit
Conducting an annual audit helps ensure that your site remains up-to-date and user-friendly. Your website is always evolving, so stay on top of changes to ensure it’s working as hard as you are.

Performing a Comprehensive Website Audit:

• Google Analytics: Dive into metrics that tell you how well your site is performing.
• Google Search Console: Track and monitor your website’s SEO performance.

Top Tools to Help You Manage Your Marketing Workflow Calendar

When it comes to simplifying your marketing workflow, Enji, Asana, and Flodesk are must-haves. Each offers powerful features that make staying organized a breeze.

• Enji: Your all-in-one marketing workflow manager, tracking your engagement, analytics, and tasks across platforms seamlessly. Learn more about Enji here.
• Asana: Stay on top of deadlines, assign tasks to team members, and keep your calendar flowing smoothly.
• Flodesk: For beautiful, effective email marketing that builds strong connections with your audience.

Example Marketing Workflow Calendar

To give you a visual, here’s an example of how you can organize your marketing workflow calendar:

Daily Tasks:

• Social media engagement (15 minutes)
• Review social media analytics (10 minutes)

Weekly Tasks:

• Write and publish blog post (2 hours)
• Schedule next week’s social media posts (1 hour)
• Send weekly email newsletter (30 minutes)
• Analyze email performance (20 minutes)

Monthly Tasks:

• Create a content calendar for the next month (1 hour)
• Review performance across all platforms (2 hours)
• Plan paid ad campaigns (1 hour)

Quarterly/Yearly Tasks:

• Update website content (2 hours)
• Plan seasonal campaigns (1 hour)
• Perform a full website audit (3 hours)

Your Next Step

Now that you know how to integrate a marketing workflow calendar into your routine, it’s time to take action! Start by mapping out your daily, weekly, and monthly marketing tasks in a tool like Enji, Asana, or Flodesk. Once you have your workflow set up, you’ll be amazed at how much smoother your marketing efforts will run. If you need guidance in setting this up or want help streamlining your entire marketing strategy, reach out to us at Boda Bliss for our Marketing Operations Setup service. Let’s get your business running like a well-oiled machine!