In our previous blog, Simplify Your Marketing: Create a Workflow for Every Platform, we discussed how essential it is to create structured workflows for each marketing platform. Now, we’re taking it one step further. It’s time to integrate those workflows into a cohesive marketing workflow calendar to keep all your efforts organized, aligned, and stress-free. By creating a marketing workflow calendar, you’ll be able to streamline your tasks, stay consistent, and hit your marketing goals with less chaos.
Integrating a marketing workflow calendar into your routine is essential for maintaining a structured and organized approach to your marketing efforts. These workflows support a more efficient strategy, enabling you to maximize results and minimize chaos.
Task 1: Social Media Engagement
Building relationships and being visible online are the foundation of your marketing. Set time each day to engage—respond to comments, answer DMs, and make a post that adds value. It’s more about connection than perfection.
Task 2: Promote Existing Content
Why reinvent the wheel? Promote your existing content—whether it’s blog posts, email campaigns, or videos. This keeps your best work in front of your audience, driving more visibility and traffic.
Task 3: Review Your Analytics
Taking time to look at the numbers isn’t just a “nice to do”—it’s a must. It tells you what’s working and what’s not so you can tweak your strategy for better results.
Task 1: Write Blog Posts
Your blog is your SEO powerhouse. Set aside time each week to write high-quality, relevant blog posts that serve your audience. Consistency is key to staying top of mind and boosting your rankings on Google.
Task 2: Schedule Social Media
Social media doesn’t have to be a daily scramble. Schedule posts for the week so you can free up your time for other high-impact tasks. Plan ahead, show up consistently, and let the tools do the work.
Task 3: Send a Weekly Newsletter
Regular emails keep you connected to your audience and give them a reason to come back to your website or social media. Use your marketing workflow calendar to schedule these in advance and stay consistent.
Task 1: Create a Monthly Content Calendar
Planning your content ahead of time allows you to be more strategic about what you post and when. A monthly overview keeps your message cohesive across all platforms.
Task 2: Analyze Your Marketing Performance
Review your performance across all platforms to see what’s working and what needs tweaking. This data is your roadmap for making smarter marketing decisions moving forward.
Task 3: Refresh Paid Ad Content
Running ads? Keep them fresh. Each month, update your ad content to stay relevant and on-trend with what your audience is looking for.
Task 1: Update Your Website
Your website is your digital storefront. Set aside time quarterly to update key pages, optimize blog posts, and make sure everything is still aligned with your current marketing strategy.
Task 2: Plan Seasonal Campaigns
Seasonal marketing campaigns are the perfect opportunity to engage with your audience around key events or holidays. Plan these in advance to execute at the right time.
Task 3: Perform an Annual Website Audit
Conducting an annual audit helps ensure that your site remains up-to-date and user-friendly. Your website is always evolving, so stay on top of changes to ensure it’s working as hard as you are.
When it comes to simplifying your marketing workflow, Enji, Asana, and Flodesk are must-haves. Each offers powerful features that make staying organized a breeze.
To give you a visual, here’s an example of how you can organize your marketing workflow calendar:
Daily Tasks:
Weekly Tasks:
Monthly Tasks:
Quarterly/Yearly Tasks:
Now that you know how to integrate a marketing workflow calendar into your routine, it’s time to take action! Start by mapping out your daily, weekly, and monthly marketing tasks in a tool like Enji, Asana, or Flodesk. Once you have your workflow set up, you’ll be amazed at how much smoother your marketing efforts will run. If you need guidance in setting this up or want help streamlining your entire marketing strategy, reach out to us at Boda Bliss for our Marketing Operations Setup service. Let’s get your business running like a well-oiled machine!
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Online business management for wedding businesses in Chicago and beyond.
Brand Photography by Lisa Kathan Photography
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Branding and Website Design by Emily Foster Creative
© 2021-2024 BODA BLISS LLC. ALL RIGHTS RESERVED.
PRIVACY STATEMENT
Online business management for wedding businesses in Chicago and beyond.
Brand Photography by Lisa Kathan Photography
TERMS & CONDITIONS
Branding and Website Design by Emily Foster Creative