Welcome to the Blog Built for Creative Owners & Wedding Pros
As a Marketing and Systems Strategist, I know the behind-the-scenes work matters just as much as the work your clients see. This space is here to offer practical insights and proven strategies to help you manage your operations, simplify your marketing, and stay focused on the work that actually lights you up.
What You'll Find Here:
- Marketing systems that connect your visibility strategy to your business operations
- Pinterest strategies, SEO insights, and PR tactics to help you attract your ideal clients
- Tool reviews and setup guides for platforms like Flodesk, Enji, Aisle Planner, and more
- Wedding industry trends and strategic positioning advice to keep you ahead of the curve
- Resources to help you scale with structure, delegate with confidence, and grow sustainably
Systems and marketing strategy for wedding pros who've outgrown DIY
Embark on the journey of business transformation with our dream team: Lauren for branding, Emily for creativity, and Lisa for visual storytelling. Let’s elevate your brand and processes together!
HoneyBook is a platform that helps small business owners manage their clients’ details and simplify communication with them. It provides wedding project management tools, including scheduling appointments, payment processing, and managing contracts and invoices. HoneyBook recently introduced 8 updates to its client management system tools that will help elevate your business to the next level. […]
HoneyBook automation is a game-changer for wedding professionals like me. By leveraging tools to automate HoneyBook with Asana and Zapier, you can deliver outstanding client experiences and streamline your workflow effortlessly. Over the past few years, HoneyBook has evolved dramatically, and integrating it with Asana through Zapier has become one of my favorite tricks for […]
You are no stranger to the whirlwind of client meetings, bookings, and financial juggling that defines your day-to-day. Striking the perfect balance between business tasks and creative pursuits can feel like a constant uphill battle. But fear not, for the digital age brings forth a beacon of hope: Honeybook, an ultimate client management software and […]
High on emotions and bursting with tasks, wedding season can often be an overwhelming whirlwind. But amid ‘crunch time’, it’s important to effectively manage your wedding business if you want to see it grow. And growth, as we all know, comes from clients. When all of your tasks are scattered and you’re operating without a […]
You just landed a new client—congratulations! Now, it’s time to onboard them. It’s essential to have an organized onboarding process to make an excellent first impression on your client. This also makes things easy for you! Let’s discuss 5 ways to streamline your client onboarding process. 1. Create a checklist of all the steps that […]
Disclaimer: This post was originally published in 2023 and has been fully updated in 2025 to reflect current strategies, examples, and tools. Running a small business is overwhelming when your processes live only in your head or are scattered across random apps. Over the past 5 years, I’ve helped more than 200 creative entrepreneurs and […]
Why you need a CRM CRMs for wedding businesses have proven to be the lifeblood of those managing multiple projects and clients. Working in the wedding industry, the demands of your clients can often be overwhelming. How you manage your clients helps to determine how your business can continue to grow and thrive. You want […]
Calling All Visionary Women in the Wedding Industry!
If you're a dynamic female entrepreneur making waves in the wedding business as a photographer, planner, venue owner, baker, bridal shop owner, beauty service provider, or florist, you've found your strategic systems partner. With a proven track record and the goal of booking 15+ weddings annually, you are a powerhouse in the industry. But when it comes to workflow automation, marketing systems, or managing the backend of your business, things can start to feel like a full-time job. That’s where I come in.
Enter your devoted ally—that’s me. I’m here to act as your Fractional COO, OBM, and Marketing Systems Manager, helping you streamline operations, delegate tasks with confidence, and build scalable systems that give you your time and creativity back. No more juggling client communication, wrangling timelines, or putting out fires behind the scenes. Together, we’ll create workflows and marketing systems that support your growth and make space for what actually matters.
Let’s turn your dreams into sustainable workflows, a booked calendar, and peace-of-mind systems that grow with you. If you're ready for a collaborative partner who blends structure with heart, I’m here to help you lead your business with clarity and ease.
What Makes My Heart Flutter
You know what lights my fire? Weddings. Not just the vows and flowers (though those are magical too), but the incredible people like you—wedding photographers, planners, and creatives—who bring visions to life, create unforgettable experiences, and make the wedding industry so special. Being part of that? Incredibly rewarding.
I’m a one-woman business, and I wear many strategic hats. Whether I’m building marketing systems, creating workflow automation, or offering virtual assistant services, my goal is to help you streamline your business and reclaim your time. I’m here to be your systems-savvy sidekick—the Fractional COO who gets you out of the weeds and back into your zone of genius.
