Welcome to the Blog Built for Creative Owners & Wedding Pros
As a Marketing and Systems Strategist, I know the behind-the-scenes work matters just as much as the work your clients see. This space is here to offer practical insights and proven strategies to help you manage your operations, simplify your marketing, and stay focused on the work that actually lights you up.
What You'll Find Here:
- Marketing systems that connect your visibility strategy to your business operations
- Pinterest strategies, SEO insights, and PR tactics to help you attract your ideal clients
- Tool reviews and setup guides for platforms like Flodesk, Enji, Aisle Planner, and more
- Wedding industry trends and strategic positioning advice to keep you ahead of the curve
- Resources to help you scale with structure, delegate with confidence, and grow sustainably
Systems and marketing strategy for wedding pros who've outgrown DIY
Learn how to become the CEO of your wedding business with tips on mindset, strategic planning, financial management, team building, and more for success.
Discover the role of an Online Business Manager (OBM) and how they can streamline operations, increase productivity, and support your business growth.
Managing an online presence is an indispensable tool for any professional in wedding planning. Every aspect of the wedding industry requires a strategic approach to increase visibility and thrive. In today’s guide, I am going to walk you through various practical strategies, tools, and services wedding professionals can use to organize their online presence. These […]
Is your wedding business showing signs of stagnation? The solution might be closer than you think—consider the transformative power of rebranding. While the term “rebrand” has sometimes carried a negative undertone, particularly in the aftermath of scandals, it’s essential to recognize that, in the dynamic world of weddings, rebranding can be a positive and strategic […]
Say hello to Boda Bliss! Today, we’re bubbling over with excitement to share some monumental news. If you’ve been following our journey as Modern Penny LLC, you know we’ve cherished every moment under that name. But like any love story, it’s time for a change that reflects who we are and elevates the support we […]
Anyone in the wedding industry knows that staying ahead of the competition requires more than just creativity and passion. To thrive as a wedding planner, photographer, venue owner, florist, or officiant, you must also have a solid foundation in business management. This is where the wedding business audit comes into play. In this article, we […]
You are no stranger to the whirlwind of client meetings, bookings, and financial juggling that defines your day-to-day. Striking the perfect balance between business tasks and creative pursuits can feel like a constant uphill battle. But fear not, for the digital age brings forth a beacon of hope: Honeybook, an ultimate client management software and […]
As a wedding photographer, you have to juggle a lot: client inquiries, bookings, scheduling, product orders, invoicing, post-processing, delivery… In other words: chaos! Wedding professionals are among the hardest working business owners around. Because of that, they also struggle with the one thing that will take their business to the next level: asking for help. […]
Last Updated: October 2025 – This post has been refreshed with the latest pricing, features, and trends to help you choose the best project management solution as we head into 2026. TL;DR Choosing the right project management tool can save wedding pros 10+ hours per week. This guide compares Asana, Notion, Airtable, and Google Workspace […]
Disclaimer: This post was originally published in 2023 and has been fully updated in 2025 to reflect current strategies, examples, and tools. Running a small business is overwhelming when your processes live only in your head or are scattered across random apps. Over the past 5 years, I’ve helped more than 200 creative entrepreneurs and […]
Calling All Visionary Women in the Wedding Industry!
If you're a dynamic female entrepreneur making waves in the wedding business as a photographer, planner, venue owner, baker, bridal shop owner, beauty service provider, or florist, you've found your strategic systems partner. With a proven track record and the goal of booking 15+ weddings annually, you are a powerhouse in the industry. But when it comes to workflow automation, marketing systems, or managing the backend of your business, things can start to feel like a full-time job. That’s where I come in.
Enter your devoted ally—that’s me. I’m here to act as your Fractional COO, OBM, and Marketing Systems Manager, helping you streamline operations, delegate tasks with confidence, and build scalable systems that give you your time and creativity back. No more juggling client communication, wrangling timelines, or putting out fires behind the scenes. Together, we’ll create workflows and marketing systems that support your growth and make space for what actually matters.
Let’s turn your dreams into sustainable workflows, a booked calendar, and peace-of-mind systems that grow with you. If you're ready for a collaborative partner who blends structure with heart, I’m here to help you lead your business with clarity and ease.
What Makes My Heart Flutter
You know what lights my fire? Weddings. Not just the vows and flowers (though those are magical too), but the incredible people like you—wedding photographers, planners, and creatives—who bring visions to life, create unforgettable experiences, and make the wedding industry so special. Being part of that? Incredibly rewarding.
I’m a one-woman business, and I wear many strategic hats. Whether I’m building marketing systems, creating workflow automation, or offering virtual assistant services, my goal is to help you streamline your business and reclaim your time. I’m here to be your systems-savvy sidekick—the Fractional COO who gets you out of the weeds and back into your zone of genius.
