Welcome to the Blog Built for Creative Owners & Wedding Pros
As a Marketing and Systems Strategist, I know the behind-the-scenes work matters just as much as the work your clients see. This space is here to offer practical insights and proven strategies to help you manage your operations, simplify your marketing, and stay focused on the work that actually lights you up.
What You'll Find Here:
- Marketing systems that connect your visibility strategy to your business operations
- Pinterest strategies, SEO insights, and PR tactics to help you attract your ideal clients
- Tool reviews and setup guides for platforms like Flodesk, Enji, Aisle Planner, and more
- Wedding industry trends and strategic positioning advice to keep you ahead of the curve
- Resources to help you scale with structure, delegate with confidence, and grow sustainably
Systems and marketing strategy for wedding pros who've outgrown DIY
Since podcasting first appeared in the 2000s, its popularity has only skyrocketed. Now, approximately 41% of people in the United States listen to podcasts monthly, and 28% listen weekly. That’s millions of people! And among those people, hundreds of thousands are either planning their wedding or know someone who is. Starting a podcast can be […]
As a wedding photographer, you have to juggle a lot: client inquiries, bookings, scheduling, product orders, invoicing, post-processing, delivery… In other words: chaos! Wedding professionals are among the hardest working business owners around. Because of that, they also struggle with the one thing that will take their business to the next level: asking for help. […]
Last Updated: October 2025 – This post has been refreshed with the latest pricing, features, and trends to help you choose the best project management solution as we head into 2026. TL;DR Choosing the right project management tool can save wedding pros 10+ hours per week. This guide compares Asana, Notion, Airtable, and Google Workspace […]
As winter ends and temperatures warm, Americans begin to look forward to the promise of lazy summer days and vacations. But if you’re a wedding business owner, you’re probably looking forward to something else—wedding season! Warmer months are the busiest time for the wedding industry, and many businesses and vendors—wedding planners, photographers, caterers—need to hire […]
Today, we celebrate National Women’s Checkup Day, which is held on the second Monday in May. Though it may not sound like the most exciting holiday, it’s one that is needed, especially when there’s such a disparity between the way women and men are treated when they seek medical care. National Women’s Checkup Day is […]
You just landed a new client—congratulations! Now, it’s time to onboard them. It’s essential to have an organized onboarding process to make an excellent first impression on your client. This also makes things easy for you! Let’s discuss 5 ways to streamline your client onboarding process. 1. Create a checklist of all the steps that […]
Ah, wedding season! If you’re in the wedding business, there may be a bit more than just love in the air… namely: stress. As wonderful as it is to help couples make their special day perfect, it can be a complicated and time-consuming process. As a former wedding planner turned business manager, I’ve helped my […]
Disclaimer: This post was originally published in 2023 and has been fully updated in 2025 to reflect current strategies, examples, and tools. Running a small business is overwhelming when your processes live only in your head or are scattered across random apps. Over the past 5 years, I’ve helped more than 200 creative entrepreneurs and […]
In the dynamic world of wedding planning, staying organized can make all the difference in delivering a flawless experience for your clients. Yet, many wedding professionals still rely on sticky notes, notebooks, and scattered emails to juggle their tasks. If you’re managing multiple couples each year, this method can quickly become overwhelming and chaotic. That’s […]
Quitting a corporate job to start your own small business has been a “thing” in recent years. It’s glamorized on social media and praised in entrepreneurial circles. Because of that, most people assume that quitting their jobs will solve their problems, not realizing how quickly you can approach the feeling of business burnout. Here’s the […]
Calling All Visionary Women in the Wedding Industry!
If you're a dynamic female entrepreneur making waves in the wedding business as a photographer, planner, venue owner, baker, bridal shop owner, beauty service provider, or florist, you've found your strategic systems partner. With a proven track record and the goal of booking 15+ weddings annually, you are a powerhouse in the industry. But when it comes to workflow automation, marketing systems, or managing the backend of your business, things can start to feel like a full-time job. That’s where I come in.
Enter your devoted ally—that’s me. I’m here to act as your Fractional COO, OBM, and Marketing Systems Manager, helping you streamline operations, delegate tasks with confidence, and build scalable systems that give you your time and creativity back. No more juggling client communication, wrangling timelines, or putting out fires behind the scenes. Together, we’ll create workflows and marketing systems that support your growth and make space for what actually matters.
Let’s turn your dreams into sustainable workflows, a booked calendar, and peace-of-mind systems that grow with you. If you're ready for a collaborative partner who blends structure with heart, I’m here to help you lead your business with clarity and ease.
What Makes My Heart Flutter
You know what lights my fire? Weddings. Not just the vows and flowers (though those are magical too), but the incredible people like you—wedding photographers, planners, and creatives—who bring visions to life, create unforgettable experiences, and make the wedding industry so special. Being part of that? Incredibly rewarding.
I’m a one-woman business, and I wear many strategic hats. Whether I’m building marketing systems, creating workflow automation, or offering virtual assistant services, my goal is to help you streamline your business and reclaim your time. I’m here to be your systems-savvy sidekick—the Fractional COO who gets you out of the weeds and back into your zone of genius.
