As a business owner in today’s fast-paced world, it’s easy to get caught up in the shiny allure of technology. We’re often focused on launching the next big marketing campaign, perfecting our websites, and curating the ideal social media aesthetic. But amidst all of this, we mustn’t forget the timeless value of word-of-mouth. Whether you’re […]

The word “audit” has a tendency to strike fear in the hearts of business owners, evoking images of IRS agents combing through every financial transaction with seemingly little care for the health of your company. Fortunately, not all audits are scary. As an online business manager, or OBM, I am constantly looking for new ways […]

Is your wedding business showing signs of stagnation? The solution might be closer than you think—consider the transformative power of rebranding.  While the term “rebrand” has sometimes carried a negative undertone, particularly in the aftermath of scandals, it’s essential to recognize that, in the dynamic world of weddings, rebranding can be a positive and strategic […]

As the fiscal year comes to a close, entrepreneurs and business leaders find themselves at a critical juncture. This point necessitates not only reflection but also a strategic assessment of the previous year’s efforts and a proactive plan for the upcoming challenges. This comprehensive guide will walk you through eleven critical considerations, ensuring a thorough […]

If you’re anything like me, you got into the wedding industry because you love love. Engagement season is exciting as it is—after all, nothing brings me more joy than seeing my friends and family share engagement announcements.  As a wedding professional, engagement season is even better. Now, you get to help newly engaged couples on […]

Imagine returning to your office after a relaxing vacation only to find an unexpected audit notice waiting for you in the mailbox. The mixture of emotions that follow—surprise, anxiety, and the looming fear of potential financial setbacks—can be overwhelming. The prospect of an audit, even for the most diligent business owner, can be a daunting […]

It’s common to find the calmer pace nerve-wracking during the slow business season. After all, having extra time during the workday isn’t always something small business owners are used to. However, the slow season is an excellent time to put some TLC into areas of your business you wouldn’t otherwise have time for. Here are […]

The wedding industry is hinged on the idea that life is better with a partner. For our clients, this looks like pledging their love for one another as they join their lives in beautiful ceremonies. However, I think this idea is just as important for wedding professionals. In this industry, it’s impossible to do everything […]

Nowadays, it’s virtually impossible to build a successful wedding business based on word-of-mouth alone. Even with a business website, an impeccable portfolio, and a can-do attitude, you may find that your client base is lacking. If you want to take your wedding business to the next level, you need an effective marketing plan. What is […]

Anyone in the wedding industry knows that staying ahead of the competition requires more than just creativity and passion. To thrive as a wedding planner, photographer, venue owner, florist, or officiant, you must also have a solid foundation in business management. This is where the wedding business audit comes into play. In this article, we […]