Welcome to the Blog Built for Creative Owners & Wedding Pros
As a Marketing and Systems Strategist, I know the behind-the-scenes work matters just as much as the work your clients see. This space is here to offer practical insights and proven strategies to help you manage your operations, simplify your marketing, and stay focused on the work that actually lights you up.
What You'll Find Here:
- Marketing systems that connect your visibility strategy to your business operations
- Pinterest strategies, SEO insights, and PR tactics to help you attract your ideal clients
- Tool reviews and setup guides for platforms like Flodesk, Enji, Aisle Planner, and more
- Wedding industry trends and strategic positioning advice to keep you ahead of the curve
- Resources to help you scale with structure, delegate with confidence, and grow sustainably
Systems and marketing strategy for wedding pros who've outgrown DIY
When you’re running a business, choosing the best marketing tools for small business can feel overwhelming. There are endless platforms out there promising to save time, grow your audience, and boost sales. But the truth is, most small business owners don’t need dozens of apps. You just need the right ones that are simple to […]
Struggling to Keep Up with Marketing Operations? You’re Not Alone Marketing operations are essential for keeping your wedding business visible and attracting the right clients. But when wedding season picks up, marketing tasks often fall to the bottom of your priority list. Social media posts get skipped, your blog stays untouched for months, and email […]
Running a Wedding Business Doesn’t Have to Feel Overwhelming Running a business for several years brings growth, but it also brings complexity. You’re managing multiple tasks, juggling client expectations, and trying to stay organized. Without clear business systems, things slip through the cracks, mistakes happen, and daily operations feel chaotic. I hear it all the […]
CEO Days—have you heard of them? As a business owner running a wedding business, you wear so many hats. You’re managing client expectations, keeping up with marketing, handling finances, and making sure every event runs smoothly. But are you struggling to keep business growth and operations front and center—especially as busy season hits? That’s where […]
You’ve invested in a CRM, thinking it would be the magic solution to streamlining your wedding business. But instead, you find yourself still overwhelmed. You’re missing deadlines, struggling to track client details, and wondering why this fancy tool isn’t making things easier. CRM mistakes are more common than you think, and they might be the […]
This blog was originally published earlier and updated on June 24, 2025, to reflect the latest Enji features and marketing insights. Have you subscribed to Enji but find yourself feeling overwhelmed? Maybe you’ve returned to juggling multiple tools, only to still struggle with managing your marketing strategy. I’ve been there! When Enji first launched, I […]
Engagement season is an exciting yet demanding time for wedding business owners. Inquiries can feel overwhelming as newly engaged couples embark on their wedding planning journey. However, this period also presents a golden opportunity to set your business up for success by delivering exceptional service and creating meaningful connections with potential clients. The challenge many […]
Discover how quarterly planning using the 12 Week Year can skyrocket productivity for wedding professionals. Learn the benefits, implementation steps, and success stories to transform your wedding business today!
Picture this: It’s January, and you’re sitting down with your favorite planner, mapping out an exciting strategy for your wedding business. You’re full of inspiration and ready to tackle the year ahead. You think, This is the year it’s going to work. But then life gets in the way. The goals you were so excited […]
Calling All Visionary Women in the Wedding Industry!
If you're a dynamic female entrepreneur making waves in the wedding business as a photographer, planner, venue owner, baker, bridal shop owner, beauty service provider, or florist, you've found your strategic systems partner. With a proven track record and the goal of booking 15+ weddings annually, you are a powerhouse in the industry. But when it comes to workflow automation, marketing systems, or managing the backend of your business, things can start to feel like a full-time job. That’s where I come in.
Enter your devoted ally—that’s me. I’m here to act as your Fractional COO, OBM, and Marketing Systems Manager, helping you streamline operations, delegate tasks with confidence, and build scalable systems that give you your time and creativity back. No more juggling client communication, wrangling timelines, or putting out fires behind the scenes. Together, we’ll create workflows and marketing systems that support your growth and make space for what actually matters.
Let’s turn your dreams into sustainable workflows, a booked calendar, and peace-of-mind systems that grow with you. If you're ready for a collaborative partner who blends structure with heart, I’m here to help you lead your business with clarity and ease.
What Makes My Heart Flutter
You know what lights my fire? Weddings. Not just the vows and flowers (though those are magical too), but the incredible people like you—wedding photographers, planners, and creatives—who bring visions to life, create unforgettable experiences, and make the wedding industry so special. Being part of that? Incredibly rewarding.
I’m a one-woman business, and I wear many strategic hats. Whether I’m building marketing systems, creating workflow automation, or offering virtual assistant services, my goal is to help you streamline your business and reclaim your time. I’m here to be your systems-savvy sidekick—the Fractional COO who gets you out of the weeds and back into your zone of genius.
